Fehu means "wealth", "money" and "cattle" (as a main form of wealth at that time)

It's a sibling rune for Ansuz, it starts from the synchronicity of Fire, Earth, Void, and Air.
And it's doing a double raise of Light from Crystal Earth to the level of Emptiness and From Emptiness to the Air, meeting descending Ansuz in both levels.

The top bar of Fehu is the "legitimate" ascendance of Light, so connected to the "legitimate" descending bar of Ansuz it gives Love of Wunjo. The second, "rebellious" bar of Fehu ascends from the Earth to the Emptiness and connects to the "wrong" descending bar of the Sky coming from the Ansuz rune. The Second Bar represents Matter, the earth, and water of our world made of Ymir's flesh and blood.

If narrowed to human life, Fehu is connected to physical love, material success, and prosperity, which, if not well balanced, sometimes overshadows the spiritual foundation of human beings and is blamed as the source of sin by various religions.

In the modern spiritual community around a runic topic, it's common to associate Fehu with Freja. While there is also no evidence such a connection existed historically, such a connection follows the same first letter logic, as we see in the case of Ingwaz - Ingwi, Tiwaz - Tyr, and Sowilo - Sól runes, which were associated with their respective deities.

Again, to see Freja's name spelled with Elder Futhark we need to take her correspondingly older name "Fraujo" - "ᚠᚱᚨᚢᛃᛟ":

Profile of a woman with a braid on the back of her head looking to the left?